How to Increase Traffic to Wholesale Handmade Jewelry Websites

Bunny Bracelets

How to increase traffic to wholesale handmade jewelry websites, there are many creative ways to market your website.  In this article, you will find many ways to boost the number of visitors to your Handmade jewelry website. Some will cost you money, and some are free. Marketing yourself and your handcrafted jewelry business online can be rewarding and profitable. How you set your handmade artisan jewelry website apart will make it stand out from all the other handmade artisan jewelry websites on the internet.

Dangle Copper Feather Art Earrings LDm-227
Handmade Artisan Jewelry, Feather Dangle Earrings

Keywords are how search engines find the appropriate web pages to give to a searcher in their results. Matching up the exact phrases that someone types in a Google search box to the webpage that those same words are on are how a search engine works. If your keywords are too general or there are millions of competing websites with the exact same words, how will you stand out in the crowd?

Diamond Shape Hammered Copper Earrings
Hammered Copper Earrings

Optimize your handcrafted jewelry website to be search-engine friendly. Submit it to various search engines and directories. In addition to major search engines such as Google, Yahoo, Ask, Bing and MSN, it is also worth submitting to lesser-known web directories. If your website is listed in as many places as possible, it can boost your rankings in major search engines as well. Create a links page that will contain links to related wholesale artisan handmade jewelry, gifts, and crafts websites. Contact the owners of other websites with your proposal to exchange links. You will add their link to your links page, and they will link to your website in return.

Posting your comments in related craft and jewelry forums will also help increase traffic to your handmade wholesale earrings website. Visit the online discussion forums where people in the jewelry market like to gather. Post useful responses to questions, and include a link to your unique handcrafted jewelry website at the end of your post next to your handmade jewelry business name.

Native Abstract Kachina Dangle Earrings
Wholesale Handmade Earrings Created in SW Native Flair

Although you ultimately want to get your signature with the link to your site seen as often as possible, do not spam the jewelry forums, always post something useful that people will learn from.  Commenting on blogs is another way to increase traffic to your website. Visit other blogs on the crafts, gifts, and jewelry topics that are related to your website. Most blogs allow you to add comments about the issues being discussed. Add insightful comments about the blog topics, and leave your website link. Your comment and your link will permanently remain on the blog website if it is helpful and approved by the jewelry blog owner.

Cowgirl Horse Racer Bracelets
Western Jewelry Bracelets

Advertise your site at free classified ad sites online. There are many of these on the internet. Some of the more popular ones are craigslist free advertising forums and gumtree. You can set up a jewelry blog for your website and also write articles on the topic related to jewelry. Include links to your jewelry website.  Submit your articles to article directories, and allow people to publish your article in their newsletters and websites. Your articles will spread around the web like wildfire. People will read them and visit your website.

Flower Earrings Made from Copper in Red Color
Flower earrings handmade from copper in shimmering red background-color

The best part is that people who read your articles will regard you as an expert, and they will be much more likely to buy from you when they go to your website. This would be great free publicity for your wholesale jewelry website. When people read each issue they will be reminded to revisit your website. Submit it to all the free article directories on the internet.

Marketing handmade jewelry online has its challenges as there is a lot of competition in the world of handcrafted jewelry. Sometimes it seems that everyone and her sister is selling jewelry on sites such as eBay or Etsy. Unfortunately, tons of competition makes it harder for your jewelry site to be found, especially when you have to compete against thousands of imports and low-cost jewelry.

Native Dragonfly Bracelet
Colorful Native American Dragonfly Bracelet

Selling wholesale handcrafted jewelry successfully on the internet and getting lots of traffic to jewelry gift websites does work for some people, but there are lots more who give up in frustration when they fail to make enough profit to make it worth their time. Promoting a handmade jewelry website is very time-consuming as you have to work all the time to increase traffic. If you can not devote enough time to do so nobody will be able to see your handmade earrings, bracelet, and necklaces.


Luxurious Southwestern Native American earrings
Southwest Native American earrings

There are two ways to increase traffic to wholesale handmade jewelry websites,  your chances of success when you market handcrafted bracelets online. One is to have a niche. Handcrafted artisan jewelry for a specific niche market significantly increases your chances of success in the jewelry business. Instead of creating jewelry for anyone narrow your focus down a bit and design funky dangle earrings for people with short hair or for people who are allergic to nickel, or make bracelets for people with tiny wrists.

Wildlife Jewelry Wolf Howling Bracelet LB-83
Handcrafted Bracelets, Wholesale Handmade Jewelry in Wolf Design

It is far easier to market handmade jewelry to a specific group of people than it is to try to sell it to anyone and everyone. Think about your jewelry niche when you market handmade bracelets and your chances of success will be multiplied. The second is to work on your website links by participating in social networking websites to promote your unique handmade jewelry online. This will increase traffic significantly to your handmade jewelry website on the internet whether you sell retail or wholesale jewelry.

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