How to Market Handmade Jewelry

Best Ways to Market Handmade Jewelry

How to market handmade jewelry: if you are a creative person with a good sense of design and flair, you may be able to start your own business. It is actually fun making handmade earrings, handcrafted necklaces, and handmade bracelets. Selling your creations at retail shows is a great way to learn what the customers want and make some money as well.

Colorful Feather Bracelets Made from Copper
Handmade Cut Out Copper Feather Bracelets

You can market your handmade artisan jewelry in various ways. You can establish your personal online retail store, sell your items to shops at wholesale prices, rent booths at local craft markets and art fairs, or advertise your skills and get custom orders for specific items. You can also sell your designs on consignment at local specialty boutiques.

Wolf Choker Designed by Lynn Bean
How to market handmade jewelry, selling wolf choker necklace

How to market handmade jewelry: Because people are so very different, they want pieces that are different, too. One-of-a-kind jewelry pieces that nobody else in the world makes can get you quite a bit of money. You will want to be known for your quality custom designs. Always choose the highest-quality gems and stones for your items, and ensure the workmanship is brilliant. Become selective, never making any two pieces alike, and more people will want to buy your items. This is the most challenging route because you need to find just the correct type of customers.

Handmade Turtle Bracelets in Colorful Designs
Turtle Bracelets

Tips on selling handmade jewelry: You could work with a local boutique owner to design pieces for specific outfits in the store. Also, you could work with bridal shops and create jewelry sets for the best-selling wedding gowns and bridesmaid dresses. They have the right customers already in the store, so you are allowing the store owner to increase sales by creating matching accessories.

Alaska State Symbol Forget Me Not Rings
Forget Me Not Handmade Flower Rings

Alternatively, you could go the other direction and make lots of like pieces, selling them at wholesale prices. You need to create beautiful, unique handmade earrings and bracelets quickly, easily, and price them reasonably. You would take orders from local shops and display your creations at craft shows. And just like that, you have become your very own company.

Native Indian Kachina Dangle Earrings LDm-221
Handmade Artisan Jewelry, Dangle Kachina Earrings

Promoting a business demands creative thinking and skills, and it also requires the ability to promote yourself. You must possess business knowledge to be a successful, creative talent making handmade copper feather jewellery that sells. You will also need advertising and sales skills to promote your business properly.

Dangle Copper Feather and Horse Earrings
Horse Earrings with Dangle Copper Feather

It is challenging to be a master of all trades, so you must decide what you really want to do and where your greatest strengths lie. Making and selling retail may be the perfect business for you if you want creative freedom, while the business will make you more money. You could also purchase handmade jewelry from hundreds of companies online at remarkably low prices and focus solely on the business aspects. This way, you can choose the very best styles in the quantities you need and re-order them as they sell, reducing your business risk.

Unique Southwest Native Bracelet Blue
Teal Blue Handmade Bracelet in SW Native Indian Flair

Any way you look at it, selling jewelry is a great business to have fun with and make money. It can be as simple as you like, working only on weekends, or it can grow into a successful full-time business that will provide a good income. Check out more ways that you can start selling as a home-based business.

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