Best Ways of Selling Handmade Jewelry Successfully
Handmade jewelry is very popular and selling your handmade earrings, handcrafted necklaces and unique bracelets is a great way to earn extra income. In order to create a successful handmade jewelry business, you need to start by doing your research.
Know Your Market
You will need to know how to market and who you are marketing to. One of the best ways to gain this knowledge is to sell at local craft fairs. They are a great way to find out what sells and who is buying what items.
Try Selling Your Jewelry Online
It is very easy to make a couple of pieces and put them online to see what happens. If you have a good social media presence, sharing photos to see interest will be useful. Starting your own handmade jewelry website or listing on sales platforms are also options but better left until you have developed your own line of styles. You want your first impression as a handmade jewelry business online to be a good one. It can take many years to find a following and build sales online.
Make a Business Plan
This does not have to be elaborate or go into much detail but you must make some decisions on what you want to achieve. Are you trying to make some extra money or you want your own handmade jewelry business? How much time do you have to devote? How much money do you need to invest in inventory? Do you want to sell from your own website, craft shows or online sites like Etsy? All these questions will lead you in the best direction for you.
Check Your Competition
Research what is selling well for them and create pieces that will appeal to a wide audience. Where and how are they selling? There are many websites just for handmade items. The better-known sites have more competition. Take notice of the keywords and phrases they use in their descriptions. These words are how they get found, so you will want to use similar wording.
Create Your Own Niche
Find a style that makes your work stand out in a crowd. Use creative techniques and designs that are unique to you. Make a range of designs, styles, and prices to see which items sell best. Refine and re-design until you find your own style brand.
Brand Your Handmade Jewelry
Branding is the best way to enable your creations to be preferred and to reach your perfect customers! It helps to make all the hard work, love and attention that went into creating your artisan jewelry more valuable. Once you find your style that is selling well, stick to it. Create handmade jewelry in matching sets so customers come back again and again. Create your line of handcrafted jewelry and continue adding pieces regularly so potential customers always see new pieces.
Take Great Photos of Your Handmade Jewelry
Learn How to Take Great Photos. With social media driving online sales to make sure you have the best photography to post online. Make sure your handmade jewelry is front and center. Maintaining a consistent social media presence is critical even if you plan on selling locally only. If you sell at craft shows exclusively, you will still want a social media presence so you can connect with previous and potential customers.
8. Register Your Business
Once you are sure that you want to start a handmade jewelry business, make sure to understand the business side of it. You need to register your business, consult with business professionals to learn how to do everything correctly to avoid mistakes.
Selling handmade jewelry is a competitive business, but the popularity of social media and online shopping makes the chances of success much better. An online jewelry business will allow you to reach a broader customer base, but getting found online takes patience and hard work. It will take effort and determination, but the rewards of success make it all worthwhile.