Use these tips to sell in the highly competitive handmade jewelry marketplace.
You have taken the lead and decided to turn your passion for handmade jewelry into a successful business. The problem is that your passion is the passion for a lot of other people as well. There is value in finding an untapped market, but you do not have to put your dreams aside just because the market is over-saturated with handmade jewelry businesses just like the one you imagine. A saturated marketplace is an indication that there is a lot of opportunity in the market. Success in the handmade jewelry business can be achieved by carving out a unique niche.
If everyone avoided markets that are already served by other businesses, your customers would have far fewer options. It is possible for you to succeed in even the most competitive field by creating handmade jewelry that is distinct, original, and different than what is currently available.
The key to success in a saturated handmade jewelry market is knowing who your customer is, what they want and where they are. You need to appeal to them and be where they are with handmade jewelry that is perfect for them.
You also need to know who your competitors are and how they are connecting to their customers. Figure out how to do it differently or better, and their customers will become your customers. Deliver great handmade jewelry, at a good price with personalized customer service that exceeds expectations. You will earn their business over your competitors.
Create your own niche that sets you apart from the competition. Handmade jewelry businesses that differentiate themselves are able to flourish in the most competitive markets. Decide what makes your handmade jewelry different and embrace that difference wholeheartedly. No matter how crowded the field is, you can achieve success by setting yourself apart. Carving a niche in the over-saturated handmade jewelry market is possible with hard work and creativity.
If you are planning to sell in Florida it is a smart idea to come up with nautical jewelry, if your market is Arizona and New Mexico, it will be a good idea to design your handmade jewelry in Southwest Native American themes. Hummingbird jewelry, butterfly jewelry, and horse jewelry will sell everywhere.
We also have been trying to sell to some of the museum gift shops. Started designing art jewelry specifically for this market. We began designing jewelry from the famous paintings of worldwide renowned painters such as Van Gogh, Monet, Gustav Klimt, Wassily Kandinsky, and more. The Starry Night, Almond Blossoms, Sunflowers, and Irises are paintings of Vincent Van Gogh on earrings, bracelets, rings, and hair clips. These beautiful art jewelry pieces are all made into matching jewelry sets.
Other than Vincent Van Gogh we have also just finished the paintings of Gustav Klimt’s famous paintings the Kiss, the cat, and the Danae on our awesome art jewelry earrings, bracelets, necklaces, hair clips, and rings. Gustav Klimt was an Austrian symbolist painter and one of the most prominent members of the Vienna Secession movement. Klimt is noted for his paintings, murals, sketches, and other objets d’art. Find selections of art jewelry inspired by Gustav Klimt’s paintings and murals. Katsushika Hokusai’s Under the Wave off Kanagawa also called The Great Wave turned out beautifully on earrings, bracelets, rings, and hair clips.
So the great answer to the question of How To Succeed is to know your market and customers well and decide what designs will sell in that specific market. Once you know the market requirements and make your jewelry accordingly your business will be nothing but A GREAT SUCCESS!
Good Luck 🙂