Internet Marketing Ideas for Handmade Jewelry Websites

Launching an internet marketing campaign for a website and internet marketing handmade jewelry is not difficult and overly complicated. Here are some ideas that you can easily implement to get increased traffic to your handcrafted jewelry website that you will see the results quickly. Many times seeing the results immediately will encourage you to be more actively involved in online marketing. There is never a better time to start promoting your website than right now. Shoppers are online looking for unique gifts and handmade jewelry is always at the top of list this time of year.

Handcrafted Horse Dangle Earrings
Horse Jewelry Earrings

Internet marketing handmade jewelry can begin with writing articles is a great way to generate targeted traffic to your handmade jewelry site. Well written, relevant articles can be a good addition to your handcrafted jewelry web site whether you sell diamond jewelry, gemstones or copper jewelry. Always include a text link to your URL in your author resource box. Articles should be about 500 words in length. Shorter articles are easier to write and read. You can submit articles to respected article sites like InfoBarrel and Ezine Articles. It is far better to submit unique articles to the top sites rather than posting the same article to lesser directories.

 

 

 

 

Social bookmark each page of your site, every article and each blog entry you post. While this might seem tedious, it is worthwhile. You will see an increase in traffic if you social bookmark each page on your handmade jewelry site and each of your blog entries. Join related groups on social sites and follow up on the conversations.

Purple Color Flower Bracelet
Handmade Wire Bracelets, Flower Jewelry

List yourself in the best directories. You will have to pay for this but you could really enhance your traffic by getting listed in the yahoo directory, DMOZ and other major business directories. Getting you handmade jewelry website listed at DMOZ is a free service, but it is not easy to get listed there as they have few editors and many submissions.

Internet marketing handmade jewelry can also be done by reviewing hot new products or books within your market, go to Amazon and start positioning yourself as a handmade jewelry expert. In order to do this effectively you will want to create an Amazon profile and make sure and sign each review with a reference to your web site URL. You can also go to Epinions and Revoo to review products as well.

Handcrafted Horse Bracelets
War Horse Bracelets by Lynn Bean

Join relevant groups at Yahoo groups and Google groups. You will find groups on every subject and many will apply to your handmade jewelry website. When you do find the right group, join and participate as you can but remember to contribute useful information not just an advertisement.

Start a handcrafted jewelry blog and then once you do, start commenting on other blogs, linking to them from your site or adding them to your blog roll. Again, add useful information not self-promotion. Always think if you would approve the comment for your own blog. A handmade jewelry blog is a great way to keep people in your marketing loop without bombarding them with advertising. Research shows that visitors landing on a site will not buy anything the first time. You want to help them with their own mission by providing information that they can use. At the same time they will become familiar with your work and keep you in mind for the future.

Native American Bear Bracelets in Striking Colorful Design
Southwest Native American Bear Bracelets

How to increase traffic to your handcrafted jewelry website, make sure you know what your traffic numbers are before you launch into any internet marketing campaign so you know how many people are visiting your site. You want to know this so you can compare the before and after view of your handmade jewelry marketing efforts.

There are many ways to promote your handmade jewelry website online. The suggestions mentioned here are easy to start and maintain to get results quickly. Once you have a routine in place you will find that it becomes a part of your daily schedule.

7 thoughts on “Internet Marketing Ideas for Handmade Jewelry Websites

  1. Hand Crafted Jewellery says:

    There is a lot of useful information in this article. Well worth reading, and well researched. Thanks

  2. Artisan Jewelry says:

    I’m pleased by the data in this article I found it to be not only very fascinating however it also made me think. It is difficult now a days to locate relevant information to ones search, so I’m happy that I found this blog

  3. Judson Hyten says:

    Hey I think you have a great blog going here, I found it on Bing and plan on returning regularly for the information that you all are providing.Thanks for making my morning a little bit better with this great article!

  4. Sheila McLaughlin says:

    Thank you for the good information. I will look for more postings relevant to what we’re trying to do at The Bead Collection — which is to provide those great ‘signature’ and ‘focal’ beads and pendants to inspire jewelry makers and beading designers. Thanks again!

  5. Lesley H Phillips says:

    A good blog, thank you. All the ideas and information is easy to understand and well presented. Certainly some new ideas on promoting handmade jewellery that I will carry out. Thank you again.

  6. Belli says:

    Great ideas for promotion and spreading the word. I have a shop on Etsy and this really helped me. Thank you!

  7. Pepe Jewelry Designs says:

    Good Morning,

    Thank you very much for the helpful information. Having marketing experience in past employment has given me the edge I needed, but, the most current trends are going to help launch my online jewelry selling much quicker. I will recommend this site to anyone.

    Have a good day!
    Linda
    Pepe Jewelry Designs
    Milford, CT

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