Tips for the Best Ways of Marketing Handmade Jewelry Online;
If you make handmade jewelry or have a retail store that sells handcrafted artisan jewellery you need to be online! With millions of handmade jewellery websites, how do you get your product seen online? It’s not going to be easy, and it takes a lot of hard work, not to mention time. If you pay someone to get you to the first page, it’s going to cost you. If you do it yourself, it will take time, effort, and a lot of reading, but it will be worth it, and it’s fun. Even though the competition is fierce, there is still room at the top if you want to play the online marketing game. Let’s play!
How to market handmade jewelry online: So, where do you start? The first thing you will need to do is take great pictures. “A picture is worth a thousand words, or not. Make sure the photos are in focus and clearly show your design. Don’t put jewellery on a rock or a hunk of wood, although it is very natural and artsy, it is too hard for people to make out in the seconds you have to catch their attention online. Your unique jewelry should be on a plain background so it stands out clearly.
Now you need a website. If you’re starting, there are lots of free blogs out there. I prefer WordPress.com, mainly because it’s easy and has lots of plug-ins to do all the SEO work for you. Once you are up and running, you can invest more into the site, but we are trying to save some money and do it all for free, for now.
The best ways to market handmade jewelry online are to read, read, and read more; you can never have too much information. The web is filled with great details; every time you see something new, search until you understand what it means. SEO is the most important factor in achieving good search engine rankings. Make sure to have a meta title, description, and keywords tags. Don’t forget image alt attributes for handmade earrings as well. Do your keyword research and write it into your content.
Off-site SEO factors mean links to your site. This is probably the hardest and most time-consuming because you need to get related sites to link to you. Make sure your site is ready and has good content that other sites will want to link to. Stick with it and links will come, bit by bit. Check the link pages of other related websites to get more links. Make sure your target keywords are in your link information.
Do all these things, then continually read and update your site as you go; this is an ongoing process that constantly needs tweaking. Check your statistics to see what is working and what isn’t. Change what isn’t working.
Time is also an important factor. Everything takes time, so try not to get frustrated when things don’t happen overnight. Patience is a necessary virtue in handmade jewellery and online marketing. Good luck with all your online marketing efforts!
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