Tips on Best Ways to Market Handmade Jewelry Online to Increase Sales
Marketing yourself and your handmade jewelry business are always better to use than general ones. Yes, there may be fewer people searching on those niche keywords, but you’ll have a better chance at reaching those people. A niche keyword is something narrower or more specific than a general term. “Jewelry” for instance, is a word that is part of every online handmade jewelry website.
The only ones making money on the internet seem to be people telling you how easy it is to make a million dollars online. There are so many scams that it becomes frustrating trying to do an honest business online. When all is said and done, it seems the only thing left to do is put ads on your site and make a little money to pay a few bills. That really wasn’t the plan we had in mind. We have worked hard to get traffic to our site to sell our handmade jewelry website. We don’t want people clicking off our page to some other jewelry supplier. We want visitors to our site to become our customers. We have a 90% re-order rate with our wholesale handmade jewelry.
The handmade jewelry business is a very competitive business to be in. One needs to be a creative artisan and has to come up with new designs, ideas, and techniques to create handcrafted jewelry that people would like to buy. It is not a business to buy and sell. That product can be changed if it does not sell. A lot of thought and effort goes into creating unique jewelry bracelets and unique earrings. These unique jewelry pieces cannot be changed so quickly if it is not the right product. So it is better to do lots of thinking on creating jewelry and handmade gifts to make sure that it will unique, what people would like and reasonably priced. Of course, the price of handmade jewelry and unique gifts is very important and it could be a deterrent factor even if the jewelry is unique. Please keep in mind the perceived value of your handmade crafts.
We initially went online so we didn’t have to print an 80-page catalog, the expense was killing us as we are constantly adding new products and handmade jewelry lines and revising items to make them sell faster. The website is so easy to keep up to date. We have saved a lot of money, quite a few trees and made it easier for our customers to order. Our website has done its job.
Our main source of targeted customers comes from Wholesale Jewelry Shows, but more and more we are getting inquiries from around the world because of our website. It takes a lot of time and SEO work to get the targeted traffic so don’t waste your efforts on the wrong keywords and phrases. Do your homework and you’ll get lasting results!
The effort you put into your website shows to your customers and the search engines as well. Approach it like a “real world” business and you will do well.