How to Achieve Handcrafted Jewelry Customer Trust

Copper Wire Native Copper Earrings

Best ways to Gain Handcrafted Jewelry Customer Trust

There are many answers to the question of How to Achieve Customer Trust Achieving customer trust for handcrafted jewelry business is very important. to succeed in handmade jewelry business you need customers’ trust. Every handcrafted jewelry artisan would like to have retail and wholesale jewelry customers remember them as well as their art jewelry. The secret to making a lasting impression, and ultimately trust, is simply treating each and every customer as if they are the only customer in the world! I know it sounds too simple, but think about the people you remember and the reasons why you remember them. Great customer service presented in a sincere manner is so hard to find these days that it becomes memorable.

Flower Earrings Made from Copper in Red Color
Flower earrings handmade from copper

Be kind to your customers so you gain your customer’s trust

Every part of modern life has become impersonal from automated bank tellers, automated checkouts at the grocery store to internet shopping. There are actually weeks where we do not talk to anyone outside of the family. I find it hard to believe that we are the only ones feeling like this. It has just become an ordinary part of life to spend our time in front of a computer. Next time you are at a craft show or wholesale jewelry show when a customer approaches your handmade jewelry booth promise to see them as if they are your only customer and treat them the way you prefer to be treated. You will be amazed at what a simple act of courtesy can accomplish.

Flower Bracelets Created in Beautiful Dark Green
flower bracelet handcrafted in vibrant green

Service your customers well

Your customer will buy handcrafted jewelry from you again and again. Many times customers have said that they came to the show specifically to see our new handmade earrings and bracelets. One of the added benefits is that people will spread the word to their friends as well. Excellent service leads to happy customers who are always your best advertising. Building customer loyalty can be the key to handmade jewelry business success.

 

Shop for Cute Bunny Rabbit Bracelets
Handmade bunny rabbit bracelet

Listen to your customers so you what they need

A welcoming smile and a sincere hello go a long way towards establishing a positive interaction with your handmade jewelry customer. Listen carefully to what they want and do your best to find the perfect unique gifts whether it is for themselves or for their gift store. Make your customers feel special. Smile and welcome your customers. Do not do hard sells. Be friendly and helpful and explain how you make your jewelry. Tell them a story about you and your craft. To gain their trust you can offer lots of information. So customers will find you trustworthy and knowledgeable about your handmade jewelry. Trust is the most important factor leading to long-term business relationships and many repeat sales.

Turquoise Native Copper Earrings
Turquoise SW Native American Earrings

Talk to your customers

Always ask if there is any other way you can be of help to your customer. Give them your business card with your email address so that they can contact you if they have any other questions or concerns. Let them know that you are always available to help which shows that you appreciate their business.

Love Horses Necklace
Western Horse Jewelry Necklace

To achieve customer trust

Tell them all the facts and explain nicely why it is a good decision to buy your handmade jewelry. Inform them how to maintain your jewelry and let them touch and feel it. They can hold the earrings up to their ears and see how they look on a mirror. Earrings look the best when they are worn, not sitting on a display. Provide good service. Show respect for them and be consistent with quick replies to keep them well-informed.

Many times we have added a small inexpensive item just to say thank you for choosing our unique jewelry. For wholesale jewelry customers, we add a few small items for them to give to their own customers to show their appreciation. Good customers are hard to find and harder to keep in the competitive marketplace today. As a business person, you must go the extra mile with superior customer service. Always try to make every your customer feel special as if they are your only and best customer.

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