How to Display Handmade Jewelry to Increase Sales

Etched Silver and Copper Native Hummingbird Earrings EC-47

Best ways to display handmade jewelry to increase sales

How to Display Handmade Jewelry to Increase Sales; Handmade jewelry sales are directly affected by your choice of store decor. The great atmosphere draws customers into your store to see all that your shop has to offer. Music often aids to set the perfect shopping mood. Your choice of jewelry displays will also increase your sales of handmade bracelets, handcrafted necklaces, unique rings, and earrings.

Buy Flower Earrings Decorated with Copper Wires
Flower earrings made from copper in abstract colorful flower design

Handmade jewelry displays are important marketing factors that should be given great thought. The appropriate handcrafted jewelry display can easily make the difference between a sale and no sale of your handcrafted earrings and handmade bracelets. The difference between making a little money and making excellent money for all of your efforts is as simple as the appropriate point of purchase display.

Copper Dangle Drop Feather Earrings
Colorful dangle copper feather earrings designed by Lynn Bean

One of the most important considerations for handmade jewelry makers is the selection of jewelry displays. Now, while this may seem a small point to consider when you are probably more concerned about designing, creating, and ensuring the quality of your handmade jewelry products, it is a significant issue if you expect to sell your work. Part of the process of handmade jewelry creation or the art of making unique gifts is the marketing of your handmade product.

Stunning Howling Wolf Teardrop Earrings
Handmade Earrings, Howling Wolf Jewelry

To understand this point, just think about your own shopping and buying habits when you are looking for a unique gift. If you were to drop by a store that had handcrafted jewelry for sale, ask yourself how likely you would buy a handmade bracelet that was simply laid onto a table. Would the value you place on it increase if the handmade bracelets were artfully and beautifully displayed on a jewelry display or in an elegant gift box where you could see clearly that it would be perfect for you or a friend.

Check Out Copper Feather Earrings
Embossed Copper Feather Earrings

Displays can be very expensive especially when you are only starting out in the handmade jewelry business, or are only selling your creations at local markets or craft shows. However, the appropriate handcrafted jewelry display will place greater value on your handcrafted necklaces, handcrafted bracelets, and handmade earrings while at the same time dramatically increasing your handcrafted jewelry sales.

Jewelry display for earrings and bracelets
Handmade Jewelry Display for Craft Shows

One of the options, other than purchasing displays, is to make your own. You can use a variety of materials some of which you may have on hand already. For example, instead of buying a neck bust, you could carve one out of Styrofoam packing and wrap suitable cloth fabric around it. Or, you could make a necklace display stand by using old wood you have around your home. If you find you are not able to make these yourself in the way that you would like or simply do not have the time necessary, contact wholesale jewelry suppliers or packaging supply companies and purchase inexpensive handmade jewelry displays. You do not have to buy the most expensive displays but you need to have a handcrafted jewelry display that does not appear cheap.

Buy Canadian Wildlife Jewelry, Etched Copper Loon Earrings
Loon earrings made by etching from copper

Many handmade jewelry artists opt for gift boxes so you can display earrings, necklaces, and bracelets on the same jewelry display. Jewelry gift boxes not only add perceived value to your products they are easy for the customers who are buying your handmade jewelry as a unique gift for a friend. They will appreciate your consideration and return the next time they need to buy unique gifts.

 

Handcrafted Flower Bracelet
Handmade Wire Bracelets

Once the purchase has been made, do not make the mistake of placing the purchase in an old grocery bag which takes away from the image you want to create. Simply go to a wholesale supplier of packaging and get plain plastic bags, or if you are making an environmental statement, simply purchase the tried and true paper bags.

Copper Cuff Bracelets Handmade in Native Feather Artwork by Lynn Bean
Amazing feather cuff bracelets made from copper in watercolor artwork

It does not have to cost a lot to add perceived value to your handmade jewelry. Careful thought and consideration will allow you to create simple and effective display ideas for your handmade earrings and handmade bracelets that will dramatically increase the sales of your handcrafted jewelry.

Learn more about the effects that handmade jewelry displays can have on retail sales with this article that offers great tips to increase sales with the help of handmade jewelry displays.

 

Best Way of Displaying Handmade Jewelry at Wholesale Trade Shows

Tips for Displaying Handmade Jewelry;  Making the transition from craft shows to wholesale shows requires modifications to your existing handmade jewelry displays. You will want to focus on different perspectives than you are used to at art and craft shows. A major wholesale gift shows you are competing with hundreds of handmade jewelry wholesale suppliers. Your wholesale jewelry display needs to stand out in a crowded marketplace.

Red Rose Rings with Black Background
Wholesale Flower Jewelry Rings

Most importantly every item, design, and variation needs a specific code number and needs to be clearly displayed and marked with relevant information such as price, materials used, and distinctive techniques. You want your wholesale buyers to easily navigate through your booth in the same way you set up your website or craft show booth.

Keep similar items grouped together whether grouped by item, style, theme, or price. This will help wholesale jewelry buyers focus on your designs and quickly focus on the items they are interested in purchasing. Buyers at wholesale trade shows are always in a hurry and tend to decide quickly on the items they like. Having similar styles and matching items close by increases your chances of a sale.

Pretty Copper Colorful Feather Dangle Earrings
Wholesale Handmade Earrings

Displaying best-selling items and dramatic pieces close to the aisle will catch attention and bring more people into your booth. After that, it is all up to you to show them your best sellers, and best price points, and let them know why your handmade wholesale jewelry is the best fit for their stores.

 

Colorful Native Indian Bracelet, Unique Art Jewelry
Wholesale Handmade Bracelets

Be prepared for lots of questions and respond with detailed information upon request. Not everyone will ask you but most seriously interested buyers will want to know more details about your handmade jewelry. Having explanations of your techniques ready and in your brochure or flyers is another way to make you stand out and be remembered.

Although the majority of orders will be written at the wholesale show there will be some buyers that will want to have your catalog, brochure, or business card for future orders. Always get their contact information so you can follow up after the show.