How to Compete in Handmade Jewelry Business

Cardinal Bracelets

Competing in Handmade Jewelry Business

Tips for competing in the handmade jewelry business; the handmade jewelry business is a very competitive business. There are many artisans focusing on making jewelry. So there are lots of competition in the handmade jewelry business. It is neither easy nor guaranteed that you will succeed, but with hard work and creativity, you can build a good business and a great life for yourself.

Claude Monet Art Jewelry Bracelets
Claude Monet bracelets created from the famous painting The Stroll

Pricing Your Handmade Jewelry

To compete in the handmade jewelry business you need to always be one step ahead of fashion and your competition. You have to create the most unusual and handmade jewelry business that will sell well. It’s great to be creative but if it doesn’t sell, it’s not going to help you succeed or pay the bills. There is no use making incredibly complicated jewelry and not being able to sell at a reasonable price. In this tough economy price counts, make unique jewelry, and sell at a good price. It is better to appeal to a larger audience and reasonable prices are a good starting point.

Leaf Shape Black Flower Earrings
Handmade Flower Earrings

Quality of Your Handmade Jewelry

Always aim to offer only the best quality. If people are happy with the quality of your handmade jewelry they will come back and recommend your handcrafted jewelry to their friends. Word of mouth is always your best advertisement.

Blue Flower Art Handmade Bracelets
Blue Background Copper Flower Bracelets

Find Your Niche

To compete in handmade jewelry business you need to find your niche. Don’t be like everyone else, create your own special style and designs. There is no point in trying to compete with mass-produced jewelry. You have to create designs and styles that are attractive using techniques that make your handcrafted jewelry unique to you.

Triangular Copper Earrings in SW Native Artwork
Triangle SW Native American earrings

Be Creative and Fashionable

You have to achieve that balance between creativity and fashion. Being out there and seeing what is selling is a big advantage. For us, craft shows taught us how to find our niche. We listened to our customers, what they liked, what they were looking for, and the price range that they wanted. Look at your target market and make designs that will appeal to them.

Eagle Jewelry, Handmade Eagle Earrings
Eagle Earrings, Find Your Niche to Compete in Handmade Jewelry Business

Experience with New Techniques & Handmade Jewelry Designs

Develop your designs and then create techniques that will help you to produce the same quality products in less time. The time you put into the first pair of handmade earrings can be considerable, but once you figure out how to make them quickly you can sell them at a lower price with more profit.

Colorful Painted Horse Rings
Adjustable Handmade Horse Rings

Be Friendly and Kind with Your Customers

Provide friendly and great customer service. Your personality will set you apart from your competition. We consider our wholesale jewelry customers as our friends as we have known them all for many years. We listen to them and have been inspired to create many designs and styles from their suggestions.

Sand Dollar Dangle Earrings
Colorful Sand Dollar Earrings

Be Persistent & Determined

Most of all, to succeed you need perseverance. When first starting out it can be frustrating but stick with it. Do not give up, figure out the things that need to be changed to make your business into a success. Very few people are overnight success. We have been making handmade jewelry for over 35 years and we are still working on new designs and styles, it might not end. Tell you the truth, there were many times that we could have given up. But we stuck with it, tried different ways, determine the problems, and fix them. There is no limit to success in the handmade wholesale jewelry business. You will get back, what you put in. Hard work and determination get their just rewards.

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