How to Market Handmade Jewelry Wholesale

Tips for Selling Handmade Jewelry

How to market handmade jewellery wholesale;

How to market handmade creations: There are many ways to start selling your handmade jewelry to wholesale customers. We are a bit old-fashioned, but what used to work still works. We have been selling wholesale to gift stores for over 30 years. We have experience and are sharing our tried-and-true methods to increase not only the number of wholesale customers but also your overall sales.

When we first started our handmade jewellery business, we mostly participated in arts and crafts shows. We met many of our wholesale clients at these shows. We would always have all our contact information and brochures ready for such occasions. We often make our sales at the craft show, so we always have extra stock on hand just in case.

How to market handmade jewelry wholesale: Try to contact the store owner or buyers. Make an appointment at their convenience. Face-to-face meetings are always the best way of selling wholesale. Explain to them why they will do well selling your jewellery in their stores. Be very friendly and kind. At this appointment, you are actually selling yourself. If they trust and like you, they will be more positive about selling your creations in their store. We were regularly travelling to craft shows, so we prepared trays of our handmade crafts to display in gift stores along the way. Whenever we saw a gift shop that we thought would be a good fit for our work, we would stop and ask to speak with the store’s manager or buyer. We would show our work or make an appointment to meet with the buyer. Tourist attraction signs are not only for tourists, but are a great way to find gift shops in the area.

Almost every town or region has a Chamber of Commerce. You will be able to find lists of gift stores and event schedules for the area. These brochures and flyers provide contact details for local retailers you can use to book appointments and visits. It is always a great idea to visit a gift shop to learn which items you make would sell best for them.

If you are planning to increase your handmade jewellery sales, wholesale is one of the best paths to follow, as it allows you to sell in larger quantities. However, to sell wholesale, keep in mind that you need to make your jewellery in larger quantities. You need to be able to offer your wholesale customers terms and sell to them at lower prices. Wholesale prices must be at least half of your retail prices.

Your wholesale customers will know what sells best in their region. It is a very good idea if you can make them custom-designed jewellery. Over the years, we’ve found that each area has its own popular designs. One of your designs might do really well in one area but not in the other. Making custom design jewelry for your wholesale customers that will sell in their area will increase your handmade crafts’ sales potential.

Once in a while, you will come across a store that lets you custom-make designs. We do very well with wholesale animal jewellery, so we have a variety of designs in wildlife themes, birds, zoo animals, dogs, cats, horses, and so many more. Every customer has their own style and market niche. The broader range of designs that you create will increase the odds that you will make a sale every time. Custom-made designs add that extra-special touch many retailers are looking for in a competitive marketplace.

How to sell wholesale handmade jewelry to your customers; Wholesale gift shows are the best way to meet buyers from gift stores. Instead of travelling to the stores, the gift stores are coming directly to you. They are looking for new lines of handmade jewellery to carry in their stores. It is a great way to connect with your existing wholesale customers and showcase your latest designs.