How to Display Handmade Jewelry

Dark Blue Moon and Star Flower Earrings 201bb

Best ways How to display handmade jewelry

How to display handmade jewelry is something that you should take it seriously. The way you display your handmade jewelry shows how you value your creations. Display the best way to increase your sales. The way of displaying handmade jewelry is very important. Your display shows how you value your handmade bracelets, earrings, and necklaces. One of the most important parts of exhibiting your handmade jewelry at craft shows is preparation. Everything needs to come together perfectly for the show to be a success. It takes planning and proper execution that comes only with experience.

How to display handmade jewelry; Jewelry display for earrings and bracelets
How to display handmade jewelry, bracelet, and earrings display

Design your jewelry booth for quick and easy set-up and tear-down. Displays that fold together, stack, or pack in well-fitting boxes will decrease damage and reduce the amount of time needed to pack and unpack. Plastic containers and waterproof covers are a must if you are participating in outdoor craft festivals.

Handmade Copper Rings, Textured Copper Rings

Displaying Handmade Earrings

We always displayed our handmade earrings on padded boards or in frames that could be packed as they are with many earrings so we did not have to individually package each pair. We grouped the earrings into sections and included the price so we were ready to start selling handmade jewelry. We covered the entire board with a sponge to prevent any damage to the earrings and put them into thick plastic bags so just in case an earring fell off it was always at the bottom of the bag. Depending on the booth setup the handmade earrings board had either a hook for hanging or hinged support for a tabletop.

Art Jewelry Bracelet Inspired by Monet's Flower Garden Giverny

Displaying Handmade Bracelets

For handmade bracelets, we had wood cases made to hold the bracelets upright perfect for display, and easy to pack 20 bracelets at a time. Each tray held a different style of cuff bracelet in the full range of designs. We actually came up with the idea of doing wholesale jewelry shows. Each space was labeled with the handmade bracelet code number to make restocking much easier as well.

Horse Earrings Designed by Lynn Bean
Horse Earrings Handmade in Rainbow Colors

Displaying Necklaces

Handcrafted necklaces were bulked and packed as well in a roll. Get a piece of material that matches your display, velvet is excellent, and make a necklace pad, attach the necklaces with u-pins, set up the distance between each necklace so that it is attractive, and then carefully roll the fabric from the top down to pack up. This works well for chains with pendants. Roll from the side for bulkier necklaces.

Dainty Handmade Rings Created in Native Artwork
Adjustable Handmade Rings can be displayed in gift boxes

Displaying Handmade Rings

Handmade rings were displayed in-ring trays. There really is not anything better than the standard foam ring displays that are available from wholesale suppliers. Cover the display with a sponge and a plastic bag for added protection.

During the last hours of the craft show when it slows down, replace any sold items so your handcrafted jewelry displays are full and ready to go for the next show. Handmade earrings, bracelets, necklaces, and rings should have their own boxes for extra stock which can be restocked in between shows knowing that your handmade jewelry displays are full. We stapled the bags of the same designs together so it was easy to see which designs were running low.

Fabulous Copper Feather Red and Green Dangle Earrings
Colorful Copper Feather Dangle Earrings

Displaying Handmade Jewelry at Craft Shows

For many years we traveled to outdoor craft fairs and art festivals. It is a fun and exciting way of life. There were however several times that the weather did not cooperate and quick packing was necessary. By setting up your booth display in a way that items can be packed and unpacked quickly you will not only save time but avoid costly damage to your handmade jewelry. It takes years of experience to learn how to display handmade jewelry at craft shows to make the best impression on your customers.

The Great Wave Inspired Art Jewelry Bracelet

Other points to consider when choosing a handmade jewelry display are your store’s clientele as well as your store’s traffic patterns:

A) If you are located in a tourist area where you have large numbers of people arriving at the same time, like bus tours, you need to have a good variety as well as the quantity on the display. The larger free-standing displays will make sure you don’t run out of the best-selling designs and more people can view the product at the same time.

B) If your clientele is composed largely of repeat local customers offering a larger selection will increase your sales but the counter-top display is probably your best option. Always have a catalog close by in case they would to special order their favorite design if out of stock. You may want to reorder often so the products are always new and fresh to returning customers.

C) Keep in mind your stores’ security record, these are tough times, and some stores are more vulnerable than others. In these cases, whenever possible place handmade jewelry displays in close proximity to the cashier where customers are in plain view. Having sales staff in those areas to help customers will also provide additional security.

Dragonfly Earrings Handmade in Colorful Artwork
Unique Earrings

D) Customers always appreciate extra information about handmade jewelry to be knowledgeable on each product line you carry. Some wholesale jewelry suppliers will go that extra mile and supply literature regarding their products, cards, or flyers, explaining how they make their unique handcrafted jewelry. This gives each purchase a personal touch and a connection with the artisans who have made the jewelry.


Handcrafted Jewelry displays are well worth the investment and your store will benefit from greatly increased sales. Your customers will appreciate the wider selection of designs and styles to fit everyone’s tastes and budget. In these days of the financial crisis, it is important to offer your customers unique products of lasting quality and value.

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