How to Display Handmade Jewelry

Best ways to display handmade jewellery

How to display handmade jewellery is something that you should take seriously. The way you display your handmade jewelry shows how much you value your creations, helping you feel confident in your presentation and encouraging trust in your craftsmanship. Display the best way to increase your sales. The way handmade jewelry is displayed is very important. Your display shows how you value your handmade bracelets, earrings, and necklaces. One of the most essential parts of exhibiting your handmade jewellery at craft shows is preparation. Everything needs to come together perfectly for the show to be a success. It takes planning and proper execution, which come only with experience.

You can design your jewelry booth for quick, easy setup and teardown. Displays that fold together, stack, or pack well in well-fitting boxes will reduce damage and the time needed to pack and unpack. Plastic containers and waterproof covers are a must if you are participating in outdoor craft festivals.

Displaying Handmade Earrings

We always displayed our handmade earrings on padded boards or in frames, which could be packed as-is with many earrings, so we did not have to package each pair individually. We grouped the earrings into sections and included the price, so we were ready to start selling handmade jewellery. We covered the entire board with a sponge to prevent any damage to the earrings and put them into thick plastic bags, so that just in case an earring fell off, it would always be at the bottom of the bag. Depending on the booth setup, the handmade earrings board had either a hook for hanging or a hinged support for a tabletop.

Displaying Handmade Bracelets

For handmade bracelets, we had wooden cases made to hold them upright, perfect for display and easy to pack 20 bracelets at a time. Each tray held a different style of cuff bracelet in the full range of designs. We actually came up with the idea of doing wholesale jewelry shows. Each space was labelled with the handmade bracelet code number to make restocking much easier as well.

Displaying Necklaces

Handcrafted necklaces were bulked and packed in a roll as well. Get a piece of material that matches your display, velvet is excellent, and make a necklace pad, attach the necklaces with u-pins, set up the distance between each necklace so that it is attractive, and then carefully roll the fabric from the top down to pack up. This works well for chains with pendants. Roll from the side for bulkier necklaces.

Displaying Handmade Rings

Handmade rings were displayed in ring trays. There really is nothing better than the standard foam ring displays that are available from wholesale suppliers. Cover the display with a sponge and a plastic bag for added protection.

During the last hours of the craft show, when it slows down, replace any sold items so your handcrafted jewelry displays are complete and ready to go for the next show. Handmade earrings, bracelets, necklaces, and rings should have their own boxes for extra stock, which can be restocked between shows to keep your handmade jewelry displays full. We stapled the bags of the same designs together so it was easy to see which designs were running low.

Displaying Handmade Jewelry at Craft Shows

For many years, we travelled to outdoor craft fairs and art festivals. It is a fun and exciting way of life. However, the weather did not cooperate several times, and quick packing was necessary. By setting up your booth display so items can be packed and unpacked quickly, you will not only save time but also avoid costly damage to your handmade jewelry. It takes years of experience to learn how to display handmade jewelry at craft shows to make the best impression on your customers.

Other points to consider when choosing a handmade jewelry display are your store’s clientele as well as your store’s traffic patterns:

A) If you are located in a tourist area where you have large numbers of people arriving at the same time, like bus tours, you need to have a good variety as well as quantity on display. The larger free-standing displays will ensure you don’t run out of the best-selling designs, and more people can view the product at the same time.

B) If your clientele is mainly composed of repeat local customers, offering a larger selection will increase your sales, but the counter-top display is probably your best option. Always have a catalogue close by in case they want to special order their favourite design if it’s out of stock. You can reorder often so the products are always new and fresh to returning customers.

C) Keep in mind your stores’ security record. These are challenging times, and some stores are more vulnerable than others. In these cases, whenever possible, place handmade jewelry displays near the cashier, where customers are in plain view. Having sales staff in those areas to help customers will also provide additional security.

D) Customers always appreciate extra information about handmade jewellery to be knowledgeable about each product line you carry. Some wholesale jewellery suppliers will go that extra mile and provide literature, such as cards or flyers, explaining how they make their unique handcrafted creations. This gives each purchase a personal touch and a connection with the artisans who have made the jewellery.

Conclusion

Handcrafted Jewelry displays are well worth the investment, and your store will benefit from significantly increased sales. Your customers will appreciate the broader selection of designs and styles to fit everyone’s tastes and budget. In these days of the financial crisis, it is essential to offer your customers unique products of lasting quality and value.