How to Start a Handmade Jewelry Business

Wholesale Unique Rings in Colorful Native Design

Tips for How to Start a Handmade Jewelry Business

How to start a handmade jewelry business & be successful

If you want to start your handmade jewelry business these are the first questions you should decide on.

Elvis Presley Bracelets in Jailhouse Rock Scene
Elvis Presley bracelet in Jailhouse Rock Scene

1- What type of jewelry will you sell?

When you are working and trying to perfect your jewelry-making skills, also take the time to decide what type of handmade jewelry your business will focus on. Jewelry making requires investment, as tools and materials can be expensive. As you are working through setting up your jewelry business, think about what type of customers you will sell to. Who will be interested in buying your jewelry creations? This will help you a lot in deciding on what type of materials, techniques, and designs to use. Where to sell them, and how to market them is also important to figure out.

Purchase breathtakingly beautiful handmade sailboat and lighthouse bracelet now!
Selling handmade jewelry, sailboat, and lighthouse bracelets

2- How much do you have to invest to start your business?

Cost of the tools and materials you will need and all the other expenses. Starting a handmade jewelry business takes lots of planning and the right decisions. You’ve got great ideas, unique products, and a lot of energy…So off you go to the local craft shows! Everyone loves your handmade jewelry so you come up with more great ideas, fun and fashionable works of art! You move on to juried craft shows in your area and then bigger shows, bigger sales.  Life is great! You are doing something you love and everyone loves your work!

Eagle Bracelets, Colorful Handcrafted Jewelry
Handmade Eagle Jewelry, Feather, and Eagle Bracelet

3- Finding the Right Supplier

Where are you going to get your jewelry supplies from, who will be your best handcrafted jewelry supplier? This is very important as the materials you will be using will be affecting the quality of your handmade jewelry thus your sales.

4- Selling at Arts and Craft Shows

How to start a handmade jewelry business and be successful; Selling your jewelry at arts and craft shows could be a good place to start. You can gain lots of experience about many things like what customers prefer, the type of metal jewelry like copper, silver, and brass, or if they would want jewelry with semi-precious stones. What type of designs they would prefer, simple or more intricate. Would they like animals, wildlife, and nature designs better? I started my handmade jewelry business and participated in many craft shows over the years. You get to meet people, talk with them and since they are the buyers you learn what they would like. Once you have all the experience and save some money to invest in your business then you can go one more step which is a handmade artisan jewelry wholesale

Handmade Hummingbird Earrings in Gold and Copper
Cut out hummingbird earrings made from copper with gold-filled accents


5- Make jewelry that is unique

Is your jewelry unique enough to compete with all the others? Making the same jewelry as many other people will make it harder to succeed in the handmade jewelry business. There are many craftspeople making jewelry and there is lots of competition in the handmade jewelry business. If you have your own niche that no one else has then your creations will sell better. If you buy the same beads, stones, and premade punched-out metal pieces and assemble them together as everyone else can do then it might be difficult to sell and make it a successful business.

Fairy Jewelry, Copper Fairies Bracelets
Copper Fairies bracelet handmade from copper in fairy artwork with fine detail

A wide assortment of handmade jewelry and handcrafted gifts always helps the wholesale jewelry business. It is a good idea to have matching handcrafted necklaces, lockets, handmade rings for your bracelet, and earring collections which, will increase gift shop sales. Thus, the best way of increasing sales is to have vast selections of unique jewelry that have matching sets.

Handmade Native Copper Feather Earrings Teal Blue
Unique Jewelry, Copper Feather Earrings

6- Who will be your target customers?

The most important reason for customers to come back to your shop is to find original handmade jewelry because your store is the only store that offers these unique styles and designs. Finding your target customers will help you make decisions easier. Making the style of the jewelry they would prefer will help increase your sales. Make sure that your customers have a reason to keep on coming back to your gift shop to find many unique items that can not be found anywhere else in your area.

Discover Alaska Jewelry Handmade in Colorful Alaskan Artwork
Starting a business to sell handmade jewelry

7- How will you market your jewelry and sell your products?

The other important reason that you will have steady customers that will be coming back to your store whenever they need to buy unique jewelry, anniversary gifts, men’s gifts, and women’s gifts is that you have reasonable-priced handmade gifts and unique jewelry. Especially at Christmas time when people have to buy many gifts for their loved ones, your prices will play a big role.

Unique Dog Gifts
How to start Handmade Jewelry & Gifts Business

Once your gift shop is known in the area with the most original jewelry, unique handcrafted gifts, and reasonable prices, this will be the best advertisement for your gift store; customers telling their friends about how wonderful your store is. You will be surprised to see people will be coming long distances to shop for handcrafted unique jewelry.