How to Start Selling Handcrafted Jewelry

Turquoise Native Bear Earrings

Tips for selling handcrafted jewelry

Selling handmade jewelry can be a difficult and challenging business. An online handcrafted jewelry business will allow you to reach a larger customer base. You can create your own website and sell directly to your customers or join one of the online market places. Keep in mind that the originality and quality of your jewelry and your customer service will be your reputation. If your customers love your work, they will buy more and refer you to their friends.

How to sell handcrafted jewelry;

Do you want to start your own handmade jewelry business? Making handcrafted jewelry, handmade earrings and bracelets can be easier than learning how to sell, where to sell, and at what price to sell your unique jewelry. Marketing, advertising and promoting your new company is an obstacle many cannot overcome. Many people give up when just starting out because of frustration.

Copper Pueblo Native Necklaces
3 pieces dangle handmade necklaces created in native flair

The best way to find out how well your jewelry creations are liked by customers is to try to sell them at craft shows. This is also a faster way. You will have the opportunity to talk with customers and get their valuable;e feedback. There is a learning curve with any new venture, everything takes time and a lot of energy to become successful. Here are some easily accomplished steps to build your handmade jewelry business and put you on the road to success.

Art Bracelets Designed by Gustav Klimt The Kiss Painting
Gustav Klimt’s The Kiss Bracelet

Create Unique Jewelry & Find Your Own Niche

First of all, and most important, is to create truly unique jewelry. Finding your own niche, expressing your individual style and creativity is key to making your handcrafted jewelry business a success. To create unique jewelry you could experiment with techniques and materials until you find the right combination that suits you. The most successful jewelry artisans have their own style that draws customers to them.

Handcrafted Hummingbird Earrings

Colorful Handmade Earrings Created in Exquisite Hummingbird & Flowers Design

Choose Your Target Market

Secondly, choose your target market. What age group does your handmade jewelry attract? This is a good pricing indicator. A younger age group will require lower prices while a middle age group is looking for more sophisticated looks and can afford a higher price range. Trial and error is sometimes the best method for pricing. Estimate how much a pair of handmade earrings or handmade bracelets cost you to actually make. Double the cost for your wholesale jewelry price and double that again for your retail price is the general rule. Look around at other handmade jewelry artists offering similar products to see if your price falls into the same range?

Colorful Handcrafted Hummingbird Bracelets
Hummingbird Bracelets Cut Out Gold & Copper Plated

How to sell handcrafted jewelry; Local craft shows are a great way to start in the handmade jewelry business. Check your Chamber of Commerce for an event schedule in your area. Talk with other crafters to find other craft shows and art festivals that they recommend. Slowly build a schedule of shows. Pay attention to what your customers are looking for and try to focus on their needs. Be nice to your customers. Most people might be really interested in knowing how you make your handmade jewelry designs. They want to know about the process. Let them know and if possible let them see you working on your designs if possible.

Flower Dangle Earrings Purple Background
Purple Background Flower Earrings

Build Your Customer Base

Start slowly with baby steps gradually building your customer base. Not every show will be a huge success but bit by bit you will learn all the things you need to know to make your handmade jewelry business a success.

Diamond Cut Copper Feather Earrings
Copper Feather Earrings Embellished with Diamond Cutting to Sparkle

Selling your jewelry online

Selling your handmade jewelry online and marketing it to wider audiences is growing quickly and it is easy to set up a free or relatively inexpensive website at many handcrafted sites. Building an online presence can take a lot of time and effort which will be worthwhile eventually. Do not depend on immediate sales as it takes time to become established online.

Dog Jewelry Boston Terrier Bracelet
Handmade Jewelry, Boston Terrier Bracelet

Not everyone can be an artist and a salesperson. Luckily there are many wholesale jewelry suppliers who specialize in handmade unique jewelry. Check out their websites and see if their wholesale products fall into the niche you have decided upon. Whether it is horse jewelry, cat, wildlife or Native American jewelry designs, you are sure to find wholesale jewelry suppliers who have the perfect handmade jewelry for your target market.