Tips for Succeeding in Horse Jewelry Western Jewelry Business
Most artists create horse jewelry to fulfill their creative passion and creativity talent, not to make money. Customers buying your jewelry creations also show that unique western jewelry is being appreciated by other people. Besides, to run and succeed in your handmade jewelry business still need to earn a decent living to continue their passion and trade. Therefore, it is very important to support the arts and crafts community.
If enough customers purchase their products, artists will be able to create even more amazing pieces of beautiful horse jewelry matching horse bracelets, earrings and handcrafted necklaces will increase jewelry sales. This is finding the niche for your wholesale jewelry business and just go for it.
To find your niche in western and horse jewlery is very important. Once you do that, you can specialize in it. No matter what the occasion, a piece of western jewelry is always the perfect, lasting unique gift idea. Customers looking for western jewelry, bolo ties, western belt buckles, and cowgirl jewelry will be looking for your products when you have a great selection of them. Most western lovers think that one of the most lasting and always appropriate unique gifts is western jewelry or cowgirl jewelry. Making these items and selling them to the western shops and trading posts can be a great wholesale jewelry business project.
You can also market your horse jewelry and western jewelry on the web. Online marketing requires patience so do not expect overnight results. Get your name out there and keep working. Write about your horse jewelry and post your photos, join social networks and groups to build your contacts.
In the meantime, local craft shows could be great to increase the cash flow and get to know what people like. You cannot sit back and count on your handmade jewelry website to be the heart of your sales. You need to hit trade shows, swap meets, conventions, meetups, setting up booths at shows, fairs, kiosks at the local mall. Anywhere where you can sell your horse earrings and western bracelets is a good place. Get the word out about your unique handcrafted jewelry and put your contact information into customers hands.
Every college town has one or more stores that sell horse jewelry and western jewelry. If there is one in your area introduce yourself and see if they will carry your handcrafted western jewelry. You will either have to sell it to them at wholesale jewelry prices or give them a percentage of your retail price. Add some kind of tag or label to the handmade jewelry that mentions your brand and the URL where you set up your handcrafted jewelry shop online. You can even offer some kind of discount through the tag on the next purchase as a way to entice them to visit your shop. Even if you do not make much on sales through the store you get your name out there. Chalk up any loss in profit to marketing costs.
We still work on our business but we are a lot more relaxed about it. Now we are focused on our website and new designs for our western horse earrings, bracelets, and necklaces instead of the day to day running of the business. The wholesale jewelry business is now working for us instead of us being the slave of the business. We feel like we’re the ones calling the shots now. The world is our oyster and we are hungry!