Handmade Jewelry Internet Marketing

SW Native American Copper Cuff Bracelets

How to Market Handmade Jewelry Online

Tips for Handmade jewelry internet marketing

if you’re just starting out in handmade jewelry or wholesale jewelry internet marketing there are lots of free blog platforms out there. I prefer WordPress.com, mostly because it’s easy and has lots of plug-ins to do all the SEO work for you. Blogger is also a great platform, easy to set up your template with lots of widgets and other cool stuff.

Colorful Feathers and Horse Bracelets
Handmade jewelry, War Pony Horse Bracelet

For handmade jewelry internet marketing, you can write blog posts. There are so many free blogs to check around for the best match for you. Once you are up and running you can invest more into the site but we are trying to save some money and do it all for free, for now. Another great thing about these platforms is that they come up well in the search engines because they are authority sites.  All your posts about unique handmade earrings and unique bracelets will come up in the searches under those tags or categories.

Maple Leaves Colorful Handcrafted Necklace
Maple Leaves Necklace, Cut Out with Colorful Background

The web is filled with great information and you can never have too much information. Every time you see something new do a search until you understand what it means. Handmade jewelry internet marketing starts with search engine optimization. SEO is the most important part of getting good search engine rankings. Make sure to have meta title, description, and keywords tags. Don’t forget image alt attributes as well. Do your keyword research and write it into your content. WordPress has lots of free plugins that take the guesswork out of optimization.

Gold and Copper Feather Dangle Earrings
Handcrafted Gold and Copper Feather Dangle Earrings

Off-site SEO factors mean links to your site. This is probably the hardest and most time-consuming because you need to get related sites to link to you. Make sure your site is ready and has good content that other sites will want to link to. Stick with it and bit by bit links will come. Check other related sites’ link pages to get more links. Make sure you have your target keywords hyper-linked in your link information. Not only do you need back-links but they have to be specific for your keywords from related sites and authority sites.

Women Barrel Racer Bracelets
Barrel Racer Bracelets, Handmade Western Jewelry

Do all these things, then continue to read and update your site as you go. Your handmade jewelry website is a continuing process that always needs to be tweaked and changed. Search engines like to see change so make sure they have the latest edition of your site map. Check your statistics to see what is working and what is not.

SW Native American Bracelet
Unique Handmade Jewelry, Colorful SW Native American Bracelet

To get noticed you will need to join and participate in social networking sites, submit articles, write press releases, and get listed in as many related directories as possible. Participating in handmade jewelry forums and joining handcrafted jewelry groups will add to the number of links coming to your site.

Colorful Hummingbird Bracelet
Artisan Handmade Hummingbird Bracelet

Everything takes time so try not to get frustrated when things do not happen overnight. Time is an important factor but rankings can be achieved fairly quickly if you work smartly. Patience is a necessary virtue in wholesale jewelry and handmade jewelry online marketing.

Colorful Unique Jewelry Cat Rings
Cay Jewelry, Adjustable Handmade Rings

If you make handmade jewelry or have a retail store that sells handcrafted artisan jewelry you need to be online! With millions of handmade jewelry websites, how do you get your product seen online? It’s not going to be easy and it takes a lot of hard work, not to mention time. If you do it yourself it will take time, effort, and a lot of reading, but it will be well worth it and it is kind of fun. Even though the competition is fierce, there is still room at the top if you want to play the internet marketing game. Good luck to you in all your handmade jewelry websites and wholesale online marketing efforts!

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