Best Ways to Increase Wholesale Handmade Jewelry Sales
How to increase wholesale handmade jewelry sales at trade shows;
How to increase wholesale handmade jewelry sales. We have been making jewelry for over 40 years. We have built our company from the ground up. We started with just a small table on the street; we had a retail store; we have participated in arts and crafts shows in Canada and the United States; we have exhibited at handcrafted jewelry trade shows in the United States; and now we are online for the entire world! There is no overnight success in business; you need to build your business step by step on a solid foundation to ensure continued success.
The best way to increase sales is to attend trade shows. Exhibiting at a trade show can be expensive and complex work, including booth space, displays, marketing materials, and more. Despite the costs, if you properly plan for the event, display your creations correctly during the show, and make sure you are prepared to follow up afterward, your results will far surpass the investment. These tips will help you beat the competition and boost your profits. Good luck with your trade show selling!
Exhibiting at a gift show can be the best marketing vehicle for your company to obtain immediate access to potential and existing customers. It is also an excellent opportunity to display your earrings and bracelets to a very large number of buyers at any single event that might bring in lots of business. If you do it right, you can likely generate more leads in three or four days than you can in the field in a whole year.
But if you think that getting results from exhibiting comes from simply putting up a booth with a big sign, displaying your unique jewelry and handmade gifts, and standing around waiting for people to go by, you are sadly mistaken. Or, if you think that merely offering a giveaway that draws hordes of people into your booth will generate good leads, you could be greatly disappointed.
If you want to win the game, it is essential to have a marketing strategy in place months ahead of the show and to bring some trade show sales savvy to interactions with customers at the booth. These can make the difference between success and failure in your trade-show sales efforts.
A lot has changed over the years, but we still find that the wholesale gift shows continue to generate increased sales. Exhibiting at wholesale gift shows is still the best way to get your unique jewelry noticed. Buyers from all over the country come to the gift shows looking for new products and suppliers.
Even if you come away with just sales leads, they are targeted, and with a few follow-up calls, you will make the sale. You are showing your product to a well-established target market. People go to wholesale gift shows to place orders and see your products firsthand. Even the best photos cannot sell your product as well as you can. Most wholesale buyers still find ordering online intimidating.
At wholesale gift shows, buyers see and touch the product, and time and time again, they order it. They feel confident they can sell your products. The sale becomes more personal in a world that grows more impersonal every day; there is nothing better than making the sale face-to-face. Buyers associate your product with you.
The relationships that you build at the gift shows will continue for many years. We have found that many of our new customers are referred to us by our existing customers. There is no better compliment.
While online marketing opens the world to your handmade jewelry in the USA and Canada, it is still critical to maintain a presence at trade shows. The majority of our orders and re-orders come directly from wholesale shows. We continue our online efforts to support our existing customers in Canada and the United States, and we are making good progress in attracting our target market from around the world.
The artisans of Copper Reflections have innovative new designs and techniques.
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