How to Promote Your Handmade Jewelry Business Online For Free

The Great Wave Inspired Art Jewelry Bracelet

Best Ways to Promote Your Handmade Jewelry Business Online For Free

The internet is brimming with free marketing platforms but you need to know where to look.

You might not have a lot of money to spend on marketing in the early stages of your handmade jewelry business, but that does not mean that there are not cost-effective ways to get your brand out there and find customers online. Before the internet, handmade jewelry businesses had only a few ways to market their products economically, through methods like word of mouth, printing out fliers or sponsoring local events. Now there are all kinds of opportunities to advertise without needing to spend tons of cash. Most importantly you need to know where to look and how to manage your time efficiently. The best ways to promote your handmade jewelry business online for free is to use social media, local listings, handmade jewelry forums, press releases and starting a jewelry blog.

Here are ways to promote your business online that are free:

1. Local listings

Registering your handmade jewelry business with all free local listings will allow you to be found more easily on Google searches and it shows up on Google Maps. All you have to do is register, and then get your business verified through their confirmation process, which can be done with a phone call. Yahoo! also has a local businesses database. There are free listings with your local Chamber of Commerce, many local classified ads and any number of apps to sell your items.

2. Embrace social media

Social media is not just a tool to gain exposure to a wide range of potential customers; it has become a necessary time investment for every handmade jewelry business to make. You can share photos and promote special offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn, both at the personal and company level can be another way to help you connect with a lot of people who may become future customers. Some platforms like Pinterest and Instagram are specifically photo-based and can be used to promote handmade jewelry perfectly. You can quickly and easily get an enormous amount of exposure with a minimum of effort.

Art Jewelry Earrings Created in Monet's Water Lily Pond
Claude Monet’s Water Lily Pond Painting Inspired Handmade Earrings

3. Start a blog

A blog helps your company get its name out through followers, and is a way to connect with your customers more directly. But remember that one of the major keys of blogging is to update as frequently as you can. A dormant, abandoned blog is worth nothing. Blogs are difficult to maintain if you do not have a routine of posting often. The more frequently you post the more it will come up in searches gaining a wider audience. Post your blog to social media to find more subscribers.

Art Jewelry Bracelet Designed by Monet in Sunset in Venice
Claude Monet San Giorgio Maggiore at Dusk Bracelet

4. Videos on YouTube

YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business, a simple ad will not work. Used properly this can be a huge benefit to your handmade jewelry business.

Wassily Kandinsky Color Study Bracelet
Squares with Concentric Circles Bracelets Designed by Wassily Kandinsky

5. SEO your company website

Search engine optimization cannot be underestimated in the world according to Google. SEO will make sure your site is primed for success on search engines. Google webmaster tools have a lot of information that is easy to follow and apply to your own handmade jewelry website. This takes time, careful research and effort to gain a good place in ranking pages.

6. Press releases

Every time your business does something newsworthy, do not hesitate to write a press release. They are a powerful media tool to use to help generate publicity and free links back to your handmade jewelry website. There are dozens of free press releases and many online newspapers that accept your articles.

Art Jewelry Earrings Designed in Famous Painting by Monet
Garden Giverny by Monet Inspired Unique Earrings

7. Join relevant online forums

Actively contribute and build a rapport with the handmade jewelry community, groups, and forums. Passively promote your business by putting a link in your signature or mentioning it only when appropriate. As a handmade jewelry business owner, you are no doubt aware that you need a steady flow of new customers for your business to grow and fulfill your company vision. Your client base is the lifeblood of your handmade jewelry company and getting your name out there will enable you to achieve all your dreams and goals.

Monet's Famous Flowers Garden Giverny Painting Inspired Bracelet
Art Jewelry Cuff Bracelets Created in Monet’s Famous Flowers Garden Giverny Painting