How to Sell Wholesale Handmade Jewelry Online

Green Background Flower Bracelets

How to Get Wholesale Handmade Jewelry Found Online

Find out how to sell wholesale handmade jewelry online;

If you are not making your own jewelry, then you need to find a reliable jewelry wholesale handmade jewelry supplier. It can be challenging to find one that has unique, quality, affordable jewelry and also a company that you can trust. so where do you start? The first thing you will need to do is take great pictures of your handcrafted jewelry. A picture is worth a thousand words or not. Make sure the photos are in focus clearly showing your design, with small pieces like handmade wholesale earrings and bracelets this is very important.

Gustav Klimt Cat Bracelet
Wholesale art jewelry, Gustav Klimt cat bracelet

You have to make some difficult decisions. One of them is what would be pricing your jewelry. You should take into consideration your material cost, the time to create, and packaging when figuring out your sale prices. Think about if you’re going to charge customers for shipping, or include the shipping cost in your product price. It is always a good idea to keep the shipping cost as low as you can, and maybe include the part of it in your jewelry price. Everyone has an idea about the shipping cost, so if you have high prices for shipping it might turn off of some your customers from buying.

Other questions to ask:

Will you accept returns? What about refunds? What will you do if your jewelry breaks before your customer get it? Have a backup plan in mind for freak accidents, and you’ll be good to go.

Wholesale customers will always be on the lookout for new handmade jewelry to add to their gift store collections. In order to make sure you can ship their wholesale handmade jewelry orders, make sure to have your new creations in stock.

Copper feather earrings handcrafted in vibrant Navajo design
Wholesale handmade copper feather earrings

How to Sell Wholesale Handmade Jewelry Online

Don’t put jewelry on a rock or a hunk of wood, although it is very natural and artsy, it is too hard for people to make out in the seconds you have to catch their attention online. Your handmade jewelry should be on a plain background so it stands out clearly. Be active on social media, post images of your new creations and good stories about them.

Sunflowers bracelets inspired by Van Gogh famous sunflowers painting
Wholesale art jewelry bracelets, Van Gogh sunflowers bracelet

Start a Handmade Jewelry Jewelry Website and Blog

Now you need a website, if you’re just starting there are lots of free blogs out there. I prefer, mostly because it’s easy and has lots of plug-ins to do all the SEO work for you. Blogger is also a great platform, easy to set up your template with lots of widgets and other cool stuff. There are so many free blogs that you can check around for the best match for you. Once you are up and running you can invest more into the site but we are trying to save some money and do it all for free, for now.

Butterfly Jewelry, Wholesale Handmade Earrings
How to sell wholesale handmade jewelry online, Wholesale Handmade Butterfly Earrings


Optimize Your Handmade Jewelry Jewelry Website

Read, read and read more; you can never have too much information. The web is filled with great information; every time you see something new do a search until you understand what it means. SEO is the most important part of getting good search engine rankings. Make sure to have meta title, description, and keywords tags. Don’t forget image alt attributes as well. Do your keyword research and write it into your content. WordPress has lots of plugins that take the guesswork out of SEO.

Wholesale SW Native Turtle Bracelet
Wholesale Handmade Turtle Bracelets

How to sell wholesale handmade jewelry online; Off-site SEO factors mean links to your site. This is probably the hardest and most time-consuming because you need to get related sites to link to you. Make sure your site is ready and has good content that other sites will want to link to. Stick with it and bit by bit links will come. Check other related sites’ link pages to get more links. Make sure you have your target keywords hyperlinked in your link information.

SW Native American Jewelry, Native Wolf Earrings
SW Native American Jewelry

Do all these things then continually read and update your site as you go; this is a continuing process always needing to be tweaked. Check your statistics to see what is working and what isn’t. Change the things that aren’t working.

Multi Pieces Copper Feather Necklaces
Wholesale handmade jewelry, copper feather necklace

Participate in Social Networking Sites

To get noticed you will need to join and participate in social networking sites, submit articles, write press releases, and get listed in as many related directories as possible. You can also try to sell your jewelry on many platforms like Etsy, Ruby Lane, eBay, Bonanza, Amazon Handmade, and Facebook Marketplace. These sites will increase the exposure to your wholesale handmade jewelry and make it possible to be seen by many potential customers who might normally not be able to find your products.

Time is also an important factor. Everything takes time so try not to get frustrated when things don’t happen overnight. Patience is a necessary virtue in wholesale handmade jewelry online marketing.

Northwest Native American Rings
Wholesale handmade rings, Native butterfly rings

Promote Your Wholesale Handmade Jewelry

If you make handmade jewelry or have a retail store that sells handcrafted artisan jewelry you need to be online! With millions of handmade jewelry websites, how do you get your product seen online? It’s not going to be easy and it takes a lot of hard work, not to mention time. If you pay someone to get you to the first page it’s going to cost you. If you do it yourself it will take time, effort, and a lot of reading, but it will be worth it, and it’s kind of fun. Even though the competition is fierce, there is still room at the top if you want to play the online marketing game. Good luck to you in all your online marketing efforts!

Comments are closed.