How to Market Handmade Jewelry Online
Tips for Handmade jewelry internet marketing
If you’re starting in internet marketing, there are lots of free blog platforms out there. I prefer WordPress.com, mainly because it’s easy and has lots of plug-ins to do all the SEO work for you. Blogger is also a great platform, easy to set up your template with lots of widgets and other cool stuff.
For handmade jewelry internet marketing, you can write blog posts. There are so many free blogs to check out to find the best match for you. Once you are up and running, you can invest more into the site, but we are trying to save some money and do it all for free, for now. Another great thing about these platforms is that they rank well in search results because they are authoritative sites. All your posts about unique handmade earrings and bracelets will appear in search results under those tags or categories.
The web is filled with great information and you can never have too much information. Every time you see something new do a search until you understand what it means. Handmade jewelry internet marketing starts with search engine optimization. SEO is the most important part of getting good search engine rankings. Make sure to have meta title, description, and keywords tags. Don’t forget image alt attributes as well. Do your keyword research and write it into your content. WordPress has lots of free plugins that take the guesswork out of optimization.
Off-site SEO factors mean links to your site. This is probably the hardest and most time-consuming because you need to get related sites to link to you. Make sure your site is ready and has good content that other sites will want to link to. Stick with it, and links will come bit by bit. Check the link pages of other related sites to get more links. Make sure your target keywords are hyperlinked in your link information. Not only do you need backlinks, but they have to be specific for your keywords from related sites and authority sites.
Do all these things, then continue reading and updating your site as you go. Your website is an ongoing process that constantly needs tweaking and updating. Search engines like to see change so make sure they have the latest edition of your site map. Check your statistics to see what is working and what is not.
To get noticed you will need to join and participate in social networking sites, submit articles, write press releases, and get listed in as many related directories as possible. Participating in forums and joining groups will increase the number of links pointing to your site.
Everything takes time, so try not to get frustrated when things do not happen overnight. Time is an essential factor, but rankings can be achieved relatively quickly if you work smartly. Patience is a necessary virtue in online marketing.
How do you get your product seen online? It’s not going to be easy and it takes a lot of hard work, not to mention time. If you do it yourself, it will take time, effort, and a lot of reading, but it will be well worth it and fun. Even though the competition is fierce, there is still room at the top if you want to play the internet marketing game. Good luck to you in all your handmade jewelry websites and wholesale online marketing efforts!
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