Use these tips to sell in the highly competitive handmade jewellery marketplace.
You have taken the lead and decided to turn your passion for handmade jewelry into a successful business. The problem is that your love is shared by many other people as well. There is value in finding an untapped market. Still, you do not have to put your dreams aside just because the market is oversaturated with businesses, just like the one you imagine. A saturated marketplace indicates a lot of opportunity. Business success can be achieved by carving out a unique niche.
If everyone avoided markets that are already served by other businesses, your customers would have far fewer options. You can succeed even in the most competitive field by creating jewelry that is distinct, original, and different from what is currently available.
The key to success in a saturated handmade jewelry market is knowing who your customer is, what they want and where they are. You need to appeal to customers and create designs that are perfect for them.
You also need to know who your competitors are and how they connect with their customers. Figure out how to do it differently or better, and their customers will become your customers. Deliver fabulous handmade jewellery at a reasonable price with personalized customer service that exceeds expectations. You will earn their business over your competitors.
Create your own niche that sets you apart from the competition. Jewellery businesses that differentiate themselves can flourish in the most competitive markets. Decide what makes your items different and embrace that difference wholeheartedly. No matter how crowded the field is, you can achieve success by setting yourself apart. Carving a niche in the oversaturated market is possible with hard work and creativity.
If you are planning to sell in Florida, it is a brilliant idea to create nautical jewelry; if your market is Arizona and New Mexico, it is a good idea to design your in Southwest Native American themes. Hummingbird, butterfly, and horse design jewelry will sell everywhere.
We have also been trying to sell to some museum gift shops and have started designing art jewelry specifically for this market. We began designing based on the famous paintings of renowned artists such as Van Gogh, Monet, Gustav Klimt, Wassily Kandinsky, and more. The Starry Night, Almond Blossoms, Sunflowers, and Irises are paintings of Vincent Van Gogh on earrings, bracelets, rings, and hair clips. These beautiful art pieces are all made into matching sets.
Other than Vincent Van Gogh, we have also just finished the paintings of Gustav Klimt’s famous portraits, The Kiss, The Cat, and Danae, on our fantastic art earrings, bracelets, necklaces, hair clips, and rings. Gustav Klimt was an Austrian symbolist painter and one of the most prominent members of the Vienna Secession movement. Klimt is noted for his paintings, murals, sketches, and other objets d’art. Find art selections inspired by Gustav Klimt’s paintings and murals. Katsushika Hokusai’s Under the Wave off Kanagawa, also called The Great Wave, turned out beautifully on earrings, bracelets, rings, and hair clips.
So the great answer to the question of How to Succeed is to know your market and customers well and decide what designs will sell in that specific market. Once you know the market requirements and make your designs accordingly, your business will be nothing but A GREAT SUCCESS!
Good Luck 🙂
